In 1972, my Dad, Hymie Golden, my Uncle, Lennie Marsh and their childhood friend Arnie Greenberg formed the Unadulterated Food Products Company and began selling natural fruit juices and sodas under the name L&A Juice Company. A few successful years later, they created a new family of natural iced teas and fruit drinks called Snapple. Not only did they start a beverage revolution, they built perhaps the most loyal, passionate fans of all time.
Inspired by my Dad’s love for making delicious drinks, I set out to create the next generation of healthy beverages. Together with a great team, we crafted an organic fruit drink powered by organic birch water that’s low calorie, naturally hydrating, and totally delicious. Say hello to Treo. I hope you love them as much as I do.